NASCAR Canada
NASCAR Canada is the NASCAR office in Canada.
NASCAR opened an office in its second largest market in Canada in 2004.[1] NASCAR opened a corporate office in Toronto in a joint partnership with Canadian media company TSN. The move was made to boost sponsorship and licensing opportunities, and to build on its interest in Canada.[1]
The office facilitates marketing rights to the NASCAR brand to Canadian companies, and to extend United States companies reach into Canada.[1]
From 2007 to 2012, a Nationwide Series event in Montreal's Circuit Gilles Villeneuve was held on the first weekend in August: the NAPA Auto Parts 200. Since 2013, the Camping World Truck Series has held the Chevrolet Silverado 250 at Canadian Tire Motorsport Park.[2] In the past some US-based regional racing series have crossed the border on occasion, and currently the NASCAR Pinty's Series runs a dozen events a year on tracks all across Canada.
References
- 1 2 3 SportBusiness.com: NASCAR drivers into Canada
- ↑ "NASCAR's truck series to race at Canada road course in 2013". Sporting News, November 16, 2012. Accessed April 29, 2013.
- NASCAR Canada Inks Major Licensing Deal with The Trio Group (Wednesday, April 20, 2005)
- Canada, candy and Carl – NASCAR.COM
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